No C-level executive wants their company to provide a bad customer experience. Ask any one of them and they’ll say they put the customer first. So why aren’t more companies providing stellar experiences? Sprinklr chief evangelist Carlos Dominguez joins me today as we break down why customer experience can be …more
Marc Stoiber, brand expert extraordinaire, joins me for a conversation about category creation, the collective wisdom of online communities, and the karma of enlightened self interest. If you haven’t yet joined Marc’s BrandDIY Facebook group, then what are you waiting for? Seriously, just do it now: www.brandDIYgroup.com. See all Copernican …more
In my previous post (The late great Marx Toys, Part II) I talked about how toys and toy advertising used to give kids a chance to play at being grown-ups. Well, nothing was better than pretending to be a race car driver! Like everyone I knew, my fascination with cars …more
