The Wonderful World of Marketing, Episode 36: The Evolution of Modern Marketing

Time to fire up the flux capacitor for another trip to the future. Or the past. Or maybe both, if you’re lucky (and, you are).

In our previous installment, we talked about the emergence of MarTech, and the proliferation of marketing technology point solutions. Today, we’ll look at the three stages of marketing evolution, and top it off with a sneak preview of a possible marketing future that would make Doc Brown smile.

We’re on the cusp of a quantum shift in the way we market our products, our services, and ourselves. Marketing AI and machine learning will ultimately enable a more complete understanding of our customer interactions, resulting in improved customer experiences.

It’s a 1.21 gigawatt vision of the future we can all learn to love, even if it doesn’t include hoverboards and self-drying jackets.

Head on over to @gradconn to continue the discussion.

“Roads? Where we’re going, we don’t need roads.”
Dr. Emmett Brown

#WWoM #advertising #AI