TBT: Wonderful World of Marketing | Marketing a Better DeLorean

Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a classic Wonderful World of Marketing post. And since the new Spielberg movie (and Ernest Cline book) Ready Player One  was released this week, what better topic than the venerable DeLorean which is one of the stars of the movie (and is back on a movie poster for the first time in 28 years!)

My guess is that your familiarity with the DeLorean starts and ends with the Back to the Future movies (which is, by no means, a bad place to start and end) but there’s much more to the DeLorean than a 1.21 gigawatt flux capacitor (buy one here: Link) because while making a time machine out of a DeLorean is cool, it’s still a pretty awesome car without the flux circuitry.

John Z DeLorean didn’t simply design another car. He set out to change the automotive industry, and the way consumers thought about vehicle longevity. It was a Copernican Shift in action, and it still reverberates throughout the automotive industry today.

So, why do I drive a DeLorean? Watch the video for the three reasons, and some additional insight into why your own car (DeLorean or not) is designed to last much longer than you probably expect. And if you’re inspired to buy one yourself — they’ve re-started the company and there’s a nationwide dealer/service network. The head office is in Houston, check it out: Link

Editing note: I made a small error in the video … one of the downsides of my #noscript approach: It is a PRV engine (not PVR) — standing for Peugeot, Renault, Volvo (mostly Volvo).

#nosilos #social #marketing #delorean #gearheads

I do not have any financial interest in any of the products or publications profiled on this site (except when I’m talking about my employer, who pays me a salary). In fact, if you look closely you’ll notice I’m not running any ads; not dropping any pixels; not putting affiliate code in any links; and I’m NOT cookie-ing visitors to the site (you’ll never get re-targeted after visiting copernicanshift.com). In fact, this blog is entirely non-commercial, and exists for the sole purpose of marketing education and my own twisted sense of amusement and fun. I don’t even track the number of visitors to the site – I have no idea of the scope or geography of readership. I write these posts because I love these topics, and the act of converting these thoughts into keystrokes helps me to tighten my own marketing theories and to memorialize those thoughts for my own future access. That’s it. Enjoy.