The marketing world has changed. We’ve moved from a broadcast model, to a conversation model. It’s no longer about yelling your message to unwilling recipients. It’s about authentic conversations that change minds and behaviors. Comedians get this, which is why they’re able to influence your thinking, without you even knowing …more
I had a fun breakfast today with Bob Carrigan, CEO of Dun & Bradstreet and closet ad geek! I can honestly say I don’t get to trade classic ad ideas back and forth with many people, and Bob was impressively deep on the classic ad space. Bob reminded me of …more
Here’s today’s Leo: “I have always felt that advertising could be something to get excited about. To take pleasure in. To regard as worthwhile, meaningful, respectable. Something to do thoughtfully and well.” — Leo Burnett It’s not art — something we sometimes get confused about as an industry — but …more
Here’s today’s Leo: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett Cheap and cheerful — people like to be engaged without a lot of overhead. If you can find a simple idea to communicate a simple concept — …more
What a lot of people forget — distracted by the artful layouts and white space — is just how much the DDB Volkswagen campaign stressed hard-hitting product benefits, and was based on deep insights around the product itself … they leveraged the inherent drama of the product. Here’s another great example, …more
