Here’s today’s Leo: “Good advertising is a happy wedding of words and pictures, not a contest between them.” — Leo Burnett They don’t TV advertise “Kraft Singles” anymore, but boy oh boy — when they did, it was world-class. Here’s to a wonderful marriage of words and pictures, in a …more
Here’s today’s Leo: “The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.” — Leo Burnett More McDonald’s awesomeness — here’s a Quarter Pounder advertisement from 1977, where they used the theme “I’m a Quarter Pounder Person” to …more
“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.” – David Ogilvy One of the great un-taught and un-appreciated skills in business is the skill of being a good client. Too many people look at the agency as a …more
