Search results for: "prospects"

Review sites are probably among the first places your prospects go when researching your product or service, and yet these sites are typically an afterthought in most marketing plans. It doesn’t need to be that way. In today’s episode, Yoli Chisholm joins me to discuss tips and tricks for getting …more

We’re back with our continuing Modern Marketing Plan series. Today it’s all about analyst relations, a critical, yet often overlooked, part of your marketing plan. Drew Tambling, director of analyst and influencer relations at Sprinklr, steps through why it’s so important, how to get started, and explains why you should …more

We talk a lot about CXM on this podcast, which makes perfect sense — it is the “Unified-CXM Experience” podcast, after all. But it occurred to me recently that we might not be on the same page when it comes to understanding the nuances of CXM. So, in an effort …more

I’ve said this before (and I’ll probably say it again), but there has never been a better time to be a marketer. In this MarketingProfs webinar, Valerie Witt and I explore the merging of mass reach with 1:1 engagement — a sea change that gives brands unprecedented marketing potential. You’ll …more

Your brand is not what you say it is. Your brand is what your customers think it is. And that’s built on experiences, including purchasing, support, and customer care. In part 2 of my discussion with Rob Harles we talk about our unhealthy obsession with scale, and why we need …more

Customer communication preferences have changed. And the pace of change has only accelerated during the past year. In this CX Network Live webinar, Georgina Wilczek and I talk about how to have meaningful conversations with your customers, and why great customer service must integrate all communication channels. See the presentation …more

I’ve never met a CMO who isn’t resource constrained. Whether you’re a startup, or a Fortune 500 company, we’re all being asked to do more with less. Today, Gtmhub CMO Jeremy Epstein shares his unique perspectives on being a CMO at early-stage startups. We talk about how building communities of …more

Smart brands are moving beyond social listening and are using modern channels to drive revenue growth. To that end, you need more than community managers, you need a real social strategy, backed by actionable data. Today we’re (almost) live from Ecuador with Julio Silva to talk about the future of …more

Understanding how your customers actually engage with you is too often undervalued. Generally, we build a process and assume it’s working. Meanwhile, our customers are having little (or big) issues that hurt the overall experience. Finding these broken flows is critical to happy customers.  And, if you’re selling B2B solutions, …more

How do you get prospects to engage with you— before they engage with you? If you’re relying solely on email or content marketing, you’re probably doing it wrong. But a social account-based marketing (ABM) strategy can help you engage with the all-important buying committee, building connections and trust that pay …more