Here’s today’s Leo: “In all our planning I like to feel that we adventurously live on the fringe of the Great Creative Unknown, but if we are properly armed with facts we are always better prepared to enter it.” — Leo Burnett I’ve always been inspired when reading the words …more
Here’s this week’s Leo: “I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins …more
Here’s this week’s Leo: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, …more
