history of marketing Archives

A Brief History of Advertising

You’re busy. I know this, and I feel your pain. But unlike the so-called “friends” in your life who offer nothing but hollow platitudes and clandestine Anderson Cooper eye rolls, I’m actually going to do something about it. Over the next week or so I’ll be posting a series of …more

Wonderful World of Marketing, Episode 30: Modern Marketing Tactics

I’m often surprised by the number of marketers who lack a solid appreciation of the history of advertising and marketing. In many fields, practitioners understand that knowing where you came from is a prerequisite for understanding where you’re heading. In marketing … not so much. If I’m describing you, then …more

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