Currently browsing tag

CMO

TBT: Wonderful World of Marketing | Marketing a Better DeLorean

 Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a classic Wonderful World of Marketing post. And since the new Spielberg movie (and Ernest Cline book) Ready Player One  was released this week, what better topic than the venerable …more

Start ’em young…

This image has been making the rounds of the Interwebs lately, and ofc I got a chuckle out of it — at Microsoft I’m regularly spending 10+ hours a day in meetings, and while not perhaps “soul-crushing,” one can’t help but think “there must be a better way…” I hope …more

ZDNet: The Endangered CMO

There’s nothing like a good dinner with a dozen of your favorite media people to foster a stimulating discussion about digital transformation, customer experience management, and the secret life of a modern CMO. It’s even better if that dinner is sponsored by your favorite marketing tech — Sprinklr. Carlos Dominguez …more