Wonderful World of Marketing, Episode 32: MarTech Innovation, Part 1
Take a moment to conjure up a mental list of mix-and-match pairs: Two unrelated items that nonetheless end up being inexorably linked together. Think “death & taxes;” “Procter & Gamble;” “fish & chips;” “The Captain & Tennille.” You get the idea. Until recently, the combination of “marketing” and “technology” would …more