We take a short break from our DCFTS series to look at StoryWorth, a remarkable service that helps you create an experience journal of your life. In this meta-episode, we unwrap an experience within an experience as we embrace the power of memorable customer interactions. It’s a mom-approved, CXM Experience …more
What does a 16th century mathematician have to do with modern marketing and customer experience? More than you might think. In today’s episode we look at Nicolaus Copernicus, and how shifting perspective can lead to new insights. See all Copernican Shift podcastsThe Copernican Shift on Apple Podcasts PODCAST TRANSCRIPT Okay, …more
Here’s today’s Leo: “In my opinion. there has been only one indispensable man in the history of the world. His name was Adam.” — Leo Burnett Ah yes, the ol’ “man came first” argument. I love how we love our legends — no matter how ridiculous or implausible. It’s so …more
It’s P&G week on Copernican Shift! My last boss at P&G was Bob Mcdonald — he eventually became Chairman, President, and CEO of P&G Worldwide, and retired last year. I remember one particular career discussion with Bob — as I was wrestling with leaving P&G and pursuing my passion in computing — when …more
