Here’s today’s Leo: “I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.” — Leo Burnett There is an old saying in the …more
And here’s another classic from Bo Zaunders — my favorite one of all time I think — that perfectly describes how large organizations destroy good advertising, and how committees destroy creativity: It’s a good companion piece to the Day 38 Leo: “I have learned that any fool can write a …more
I recently did a talk for the Microsoft U.S. marketing team entitled “The 7 Habits of a Highly Successful Marriage OR … “Getting the Most from your Advertising Agency” (by Grad Conn, with apologies to the estate of Steven Covey). Here is a capsule version of the principles of working …more
