Humor in advertising can be extremely effective if it hits the right note at the right time. Of course, the inverse to this statement is also true: humor can be risky if it misses the mark. It’s hard to get it right. It’s also hard hard to stand out in today’s …more
Here’s today’s Leo: “I regard a great ad as the most beautiful thing in the world.” — Leo Burnett Beautiful because it sells. Beautiful because a whole story is told in a few moments. Beautiful because each of those moments are slaved over by a team of professionals. Beautiful like …more
Here’s today’s Leo: “Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.” — Leo Burnett Here’s a really surprising ad from Kraft Macaroni & Cheese — surprising in that …more
Today’s the day! I’ll be speaking at 4:15pm today in AdWeek Europe in a speech titled “Marketing to the Future: A CMO’s roadmap to Digital Transformation”: Link I’ll be talking about the situation CMOs find themselves in today … why that’s pretty normal at this stage in any innovation cycle …more
