Ad Age Archives - Copernican Shift

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 13

Here’s today’s Leo: “Plan the sale when you plan the ad.” — Leo Burnett In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett: Q: Was your Dad in the business? A: No, my Dad was at a dry goods …more

100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 1

Well, this is exciting … today is the first Sunday of “100 Weeks of Leo Burnett, the Midwestern Master of Mascots”! One of the most rewarding professional relationships of my career was with @AlisonTintle ‏who is now Creative Director at VML Seattle. Alison is a fantastic CD — whip smart and …more

Currently browsing tag

Ad Age