What a lot of people forget — distracted by the artful layouts and white space — is just how much the DDB Volkswagen campaign stressed hard-hitting product benefits, and was based on deep insights around the product itself … they leveraged the inherent drama of the product. Here’s another great example, …more
I’m just putting this up here and asking the question… #madmen #advertising @DDB_Worldwide #BillBernbach
Here’s today’s Leo: “The secret of all effective originality in advertising is not the creation of new and tricky words and pictures but one of putting familiar words and pictures into new relationships.” — Leo Burnett Well, the best example of today’s Leo … and I’m treading on dangerous ground …more
