Lotus F1 Team – Heads are in the Cloud

As a car fanatic, I love this story and the sophistication of what it takes to be a winning team.

This story shows how data can be as important as the driver. The Lotus F1 team analyzes and shares data from over two hundred sensors that measure everything from engine fatigue to torque and vibration, working in synch to make the difference between winning and losing. The winning edge can boil down to nanoseconds.
 

For the the Lotus F1 team, the winning edge starts with the cloud, powered by Microsoft Dynamics, Azure and Office 365. This is the #MicrosoftCloud.

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Former CMO at Microsoft U.S. and Sprinklr; currently CMO at PROS, and recently described by Tom Foremski at ZDNet as "...a near perfect example of what a tech company CMO should be like." Personal Philosophy: “To know even one life has breathed easier because you have lived. This is to have succeeded.” – Ralph Waldo Emerson