Seeing the word “odd” in a headline after an interview is generally a cause for alarm. But in this case, it’s a good thing. But, to be totally transparent, I took a big gulp of air before I clicked on the link to read the article, and I braced myself — with my mind racing “did I say anything incredibly stupid? Did I say 5 incredibly stupid things???”
Fortunately, it was just Inc. taking a page out of John Caples “Tested Advertising Methods” and his 35 Headline Formulas by using numbers (“5”); specific reference (“Microsoft’s CMO”); and intrigue (“I Just Learned”) to generate a headline which makes people want to read further. Nice work, Inc., nice work.
At the recent Sirius Decisions Conference in Las Vegas I sat down with Geoffrey James of Inc.com and Etai Beck of Folloze to talk about marketing software (including Folloze), disruptive innovation, and why the Zune was an underrated product.
#madmen #advertising #marketing @EtaiBeck @siriusdecisions #SDSummit #folloze