Cycling Transformation — the Digital Transformation Party Game

In my speech yesterday at the Sprinklr Digital Transformation Summit in the Wild Horse Saloon I showed a YouTube video (thank you @BoingBoing and @Carla_Sinclair) of a cyclist transforming the dynamics of cycling in order to beat the pack.

The principle in operation here is that on a flat road, aerodynamic drag is by far the greatest barrier to a cyclist’s speed, accounting for 70 to 90 percent of the resistance felt when pedaling because the cyclist’s body is essentially a large, flat sail: Link. This cyclist brilliantly re-thought the model in order to gain significant competitive advantage.

You can turn this into your own Digital Transformation Party Game — simply name the trailing cyclist (the “Transformer”) after your favorite disruptive technology/start-up/company (i.e. BlockChain or Uber or Amazon) and then name the leading cyclists after key competitors. The lead motorcyclist should be named after the category leader.

I enjoy naming the cyclist “Amazon” and then calling out various retailers along the journey, with the motorcyclist as “Wal-Mart.”

Try it — it’s fun!

#unenterprise