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The late, great Marx Toys, Part II

Marx Toys was arguably the greatest toy company of mid-century America. It created the coolest toys ever — our house was full of Marx Toys. They are remembered for inventing Rock’em Sock’em Robots (introduced in 1964) and its best-selling sporty Big Wheel tricycle, one of the most popular toys of the 1970s. In fact, …more

The Sprinklr Story

A little over a year ago I said “bye-bye” to both Microsoft and Seattle (previously) and started a new adventure at Sprinklr. If I were to summarize the last 16 months it would be: INTENSE. It’s exactly the kind of adventure I was looking for — with some amazing highs …more

“What is a Brand” by Stephen King (different Stephen King) and Jeremy Bullmore, JWT London (1973)

 Today is a very special day at copernicanshift.com. I have been waiting for YEARS for someone to post “What is a Brand” by Stephen King (different Stephen King) and Jeremy Bullmore (Twitter search) from JWT London, 1973. I have this film on 3/4” tape (and I still have a working 3/4” …more

TBT: Wonderful World of Marketing | Marketing a Better DeLorean

 Throwback Thursday: Today we take a break from our regularly scheduled programming to jump in the Wayback Machine to re-visit a …more

True Confessions, Easter Edition

 I hate eggs. They are one of the most disgusting food types imaginable to me, and I grew up hating them …more

Using Outlook Search Folders. You’re welcome…

 Here’s an oldie but a goodie — how Outlook Search Folders work. This is an absolutely mind-blowing time-saving tool, without which …more