Digital transformation touches almost every facet of our lives, including the way we communicate and sell our products and services. According to IDC, it takes 17 stakeholders to make a B2B buying decision. Not two, not a dozen. Seventeen. That’s a huge change from just a few years ago when a salesperson could nurture a relationship with a couple of key executives and call it good. Today, you try that method at your own peril.
In this brave new world of modern selling you need a better way to identify the buying committee. And once you’ve identified the right people, you need a modern CRM system that helps you manage them.
Watch this video to discover an end-to-end solution that uses social selling and personalized engagement to build professional relationships and drive sales. It’s a modern approach to an age-old challenge. And be sure to watch until the end for a special offer that will knock your selling socks off. You owe it to your quota attainment.
As a sneak peek, one of the exciting things about our acquisition of LinkedIn is that we can now have a joint GTM with the LinkedIn team, leveraging their amazing products — especially LinkedIn Sales Navigator. So, imagine if we combined LISN and Dynamics 365, and made the price of the combo similar to the price of just one. Just imagine! That’d be crazy, right???