Here’s today’s Leo: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett Cheap and cheerful — people like to be engaged without a lot of overhead. If you can find a simple idea to communicate a simple concept — …more
Here’s today’s Leo: “In learning to work and live with people, the most important thing I am coming to understand is the simple truth that ‘no one makes mistakes on purpose.’ Knowing this should allow us to concentrate on correcting the mistake rather than making life miserable for the mistake …more
Here’s today’s Leo: “Agencies that create great advertising may become big agencies, but their goal remains the creation of great advertising.” — Leo Burnett One of my favorite brands is Maytag, mostly due to their maniacally commitment to their “Lonely Repairman” campaign, which has been going for *50 years* (since …more
Here’s today’s Leo: “I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important problems attached to them — that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and …more
