100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 97

Here’s today’s Leo:

We should constantly remind ourselves that the most productive use of our time offers the greatest opportunity for increased income for us as individuals and for better earnings for our company.” — Leo Burnett

I love this one — it reminds me a lot of the principles of Stephen Covey and his 7 Habits of Highly Effective People, which was a big deal business book when I was starting my career, and is still just as relevant today.

7 Habits of Highly Effective People

Here are Steven’s 7 Habits, from Wikipedia: Link

The First Three Habits surround moving from dependence to independence (i.e., self-mastery):

Independence

1 – Be Proactive

Take initiative in life by realizing that your decisions (and how they align with life’s principles) are the primary determining factor for effectiveness in your life. Take responsibility for your choices and the consequences that follow.
2 – Begin with the End in Mind
Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life.
3 – Put First Things First
A manager must manage his own person. Personally. And managers should implement activities that aim to reach the second habit. Covey says that rule two is the mental creation; rule three is the physical creation.

Interdependence

The next three habits talk about Interdependence (e.g. working with others):

4 – Think Win-Win
Genuine feelings for mutually beneficial solutions or agreements in your relationships. Value and respect people by understanding a “win” for all is ultimately a better long-term resolution than if only one person in the situation had gotten his way.
5 – Seek First to Understand, Then to be Understood
Use empathic listening to be genuinely influenced by a person, which compels them to reciprocate the listening and take an open mind to being influenced by you. This creates an atmosphere of caring, and positive problem solving.
6 – Synergize
Combine the strengths of people through positive teamwork, so as to achieve goals no one person could have done alone.

Continuous Improvements

The final habit is that of continuous improvement in both the personal and interpersonal spheres of influence.

7 – Sharpen the Saw
Balance and renew your resources, energy, and health to create a sustainable, long-term, effective lifestyle. It primarily emphasizes exercise for physical renewal, prayer (meditation, yoga, etc.) and good reading for mental renewal. It also mentions service to society for spiritual renewal.

Covey explains the “Upward Spiral” model in the sharpening the saw section. Through our conscience, along with meaningful and consistent progress, the spiral will result in growth, change, and constant improvement. In essence, one is always attempting to integrate and master the principles outlined in The 7 Habits at progressively higher levels at each iteration. Subsequent development on any habit will render a different experience and you will learn the principles with a deeper understanding. The Upward Spiral model consists of three parts: learn, commit, do. According to Covey, one must be increasingly educating the conscience in order to grow and develop on the upward spiral. The idea of renewal by education will propel one along the path of personal freedom, security, wisdom, and power.