100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 87

Here’s today’s Leo:

Whatever success I have enjoyed, I attribute almost entirely to a deep personal sense of responsibility to our clients and to the job at hand, with a passion for thoroughness, often at considerable personal sacrifice, and an unyielding intolerance of sloppy thinking, sloppy work and almost-good-enough jobs.” — Leo Burnett

“Good enough” is the enemy of excellence, and is often invoked in favor of speed. For me, speed is critical in marketing, but you have to be prepared to iterate constantly while moving super fast in order to create something breathtaking. If it’s worth doing, it’s worth doing well.

Here’s something done very, very well. From the 2014 Cannes Awards — enjoy this breathtaking production from Chipotle called “The Scarecrow,” which is a companion film for Chipotle’s app-based game. You can download the free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food:

#madmen #advertising @LeoBurnett #LeoBurnett #Chipotle

Continue to Day 88