100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 33

Here’s today’s Leo:

Let’s continue to be known as an agency which spends more time trying to improve its theories rather than to defend them.” — Leo Burnett

In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett:

Q: What do you think a copywriter should read? What’s your own taste in reading — you read biography and … ?

A: Well, almost everything. I don’t have time to do a great deal of reading now; my wife and I are studying Spanish — sort of a hobby — and most of my leisure hours are spend studying Spanish.


This is one of the Keebler Elves TV commercials from 1969 for Keebler Wheat Toasts and Rye Toasts crackers. The main Keebler elf in the commercial is Ollie Keebler (long before Ernie Keebler became the main elf of the Keebler Elves).

The animation is Hanna-Barbera style, it’s Daws Butler voicing Ollie Keebler, and the end voice in the commercial is done by veteran voice over artist Danny Dark who would also do the end voice of many Keebler TV commercials during the late 1960s, 1970s, and 1980s.

This commercial has been shown in color, but this is from a B&W source.

Continue to Day 34