100 Days of Leo Burnett, the Midwestern Master of Mascots DAY 19

Here’s today’s Leo:

Curiosity about life in all its aspects, I think, is still the secret of great creative people.” — Leo Burnett

In The Art of Writing Advertising | Conversations with Masters of the Craft, AdAge Interviewer Denis Higgins talks to Leo Burnett:

Q: With your suitcase in hand?

A: With my suitcase … and I walked in the city room and the city editor barely shook hands with me. He said, “Your desk is over there.” And then, “Get up to the city hall and see what’s going on.”